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Little Rock, Arkansas (January 3, 2001) -- Coffee is
second only to oil as the largest commodity product in the world. With
more than half the adult American population yearning for their morning
brew, it’s no wonder that Johann Wulff’s The Considerate Coffee, a
stomach-friendly version of the popular drink, is making waves in the
beverage industry.
During the normal coffee roasting process, natural acids form which can
lead to heartburn, indigestion and stomach upset. That’s bad
news for the 37 million* Americans who are heavy coffee consumers,
drinking five or more cups a day. In fact, 17.3 percent of the
adult population** is unable to drink coffee or to consume as much of it
as they’d like because of stomach irritation and other side effects.
Many have labeled this problem “Coffee Gut”.
To help out these coffee cravers, Coffee Legends, Inc. recently
announced the introduction of a stomach-friendly gourmet blend known as
Johann Wulff's The Considerate Coffee. The new product undergoes a
patented high-pressure steaming process to remove irritants that can
aggravate the digestive system. Dr. Joseph Schmer, a gastroenterologist
and Coffee Legends principal, says, “Our process removes the irritants
while leaving the coffee aroma, flavor and caffeine completely intact.
Our goal was to give coffee lovers their favorite drink without the
common discomfort.” The coffee industry hasn’t experienced a major
introduction that benefits the public health like this, since
decaffeinated in the 1930s.
The company also guarantees that their coffee is cultivated through
traditional, environmentally-conscious practices to insure natural
organic growth.
Over the past decade, thanks in part to the increasing popularity of
premium and specialty coffee drinks and shops, coffee has become a $19
billion= annual industry. With the addition of a stomach-friendly
blend, those numbers should keep climbing.
Johann Wulff's The Considerate Coffee is available in regular blend,
dark roast and decaffeinated -- in both whole bean and ground -- at
select retail locations, by calling 1-888-376-2777 or online at www.theconsideratecoffee.com.
A 12 oz bag retails for about $9.95 per package.
*American Demographics
** 1999 American Medical Association Study
= 2001 National Coffee Association
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