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'Mineralibrium' is the key to successful supplement use
Today’s consumer is bombarded with information about which products
are good for the health and which are not, with new studies being
published almost every day into the effects - beneficial or otherwise -
of vitamins, minerals and herbs.
These studies often seem to contradict one another, and each product has
its supporters or opponents who are quick to praise or condemn the
findings of any new research depending on what it claims about their
preferred supplement.
All of this makes it extremely difficult for the consumer to decide what
is the best – and safest – product to take, but for one company
these concerns also mask the real issue.
”It's not that the studies are necessarily wrong, but every individual
is different with varying needs, deficiencies and ailments; what works
for one person may not work for another,” said Juli Novotny,
spokesperson for Eidon, a US-based vitamin and mineral producer. “What
it comes down to is the consumer finding out exactly what they are
missing and why certain problems are occurring.”
She continued: “Many people tend to give up on, or find no hope from,
alternative and natural remedies as a result of the conflicting research
dilemma. Because alternative health is not yet mainstream, it has to be
very general in its findings and less individualised than traditional
medicine. Much of the information about the benefits of natural health
must be introduced through the media, and often this means biased,
conflicting and misleading information. This does not mean that
alternative medicine is fruitless, but we often tend to resort to that
belief.”
On top of the confusing research, Novotny said, the natural health
industry was competing with pharmaceutical drugs that promise immediate
results. “When we are in pain, it is a sign that our bodies are
lacking in basic nutrients - we are not giving the body all of the
resources to function properly. It's not our bodies' way of telling us
we are in need of ‘drugs’. However, over the years, this has become
the general mindset.
“Despite the side effects of masking health problems with drugs, these
little pills sound really good when you are in pain. They numb the body¹s
senses immediately and for years the alternative health industry has
been competing with these pharmaceutical drugs that promise quick
results. But, the real solutions to these problems come from basic
health practice, not drugs, and that mind-set needs to be mainstream or
else we will continue to be contributing to our own premature death.“
This pharmaceutical fallacy is something that Eidon has worked for years
to attempt to overcome by teaching the public about mineral balancing as
the solution to preventing pain and degeneration from happening in the
first place, and by emphasising the importance of minerals in the
elimination of toxins. The company has created a line of liquid mineral
supplements and coined the slogan Mineralibrium to describe the state of
perfect mineral balance within the body when all the macro and micro
minerals are in proper ratios to one another. "We believe it is the
only state in which optimal health can flourish," said Novotny.
Education is the key for Eidon. “The very small nutrients that are
found in foods are extremely significant, even in diminutive amounts.
Our society often overlooks minerals as key components in the search for
health and disease prevention. Once we overcome this hurdle, the entire
health and food industry will have the tools it needs to make
revolutionary change and each individual will have the power to take
health matters into his or her own hands, “ said Novotny.
Finding what works is the key
The trouble is that it is the often-conflicting studies which are the
principal source of information for most consumers. “We are constantly
having to guess what it is that we need. When following the ‘new
studies show’ cycle, we don't find a real solution. What Eidon has
found is that despite the inconsistency behind studies and the erroneous
procedures, the problem is that what works for one person may not and
many times doesn't work for another, and that often means that people
give up on natural health and revert back to drugs and synthetic
products,” said Richard Wagner, president of Eidon.
As recently as 10 years ago, most people believed that a diet of natural
meats, organic grains, fruit and vegetables could provide the correct
mineral balance and keep the body healthy, Wagner said. “However,
today’s minerally-depleted soils and white-flour and sugar epidemic
means that it is now almost impossible to maintain a good mineral
balance even with a well-balanced diet. That is why we launched a range
of essential liquid minerals in 1996. The minerals are in their purest
form, straight from the Earth's crust, and are suspended in water. Not
only are they free of additives and animal by-products, they are also
missing the bitter taste and smell of other supplements on the
market,” he claimed.
Eidon has taken the idea of supplementation one step further via a link
up with BioTrend Technologies which offers a hair mineral analysis test
using a hair sample (a form of living tissue) to detect mineral
deficiencies. The test determines mineral levels and then provides a
list of all the minerals needed to redress any imbalance and in what
quantities. "This way we bypass all of the guessing, hoping, trial
and error and get right down to health via an individualised daily
plan," said Wagner.
“Virtually everyone is minerally unbalanced, and the hair analysis
shows to what extent. The minerals we provide to redress this balance
are highly bio-available and quite specific. Therefore, consumers know
exactly what they are consuming and absorbing – increasingly important
in today’s climate of food safety concerns. We believe our programme
represents a paradigm shift in mineral evaluation and balancing by
putting the tools into the hands of the individual, where optimal health
truly begins. Individuals no longer need to use the conflicting
scientific studies to try and guess what mineral they need – our
programme can tell them straight away, and that means they will see and
feel the benefits immediately.”
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