Article: Top Ten Reasons Why Every CAM Practitioner & Holistic Business Owner must have an Email Newsletter.


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	Article: Top Ten Reasons Why Every CAM Practitioner & Holistic Business Owner must have an Email Newsletter. - by Linda Stewart

	An email newsletter is a powerful marketing tool that you can use to raise your profile and as a result increase your client bookings. Read on to discover my Top Ten Reasons Why Every CAM Practitioner & Holistic Business Owner Must Have an Email Newsletter. 1. Email Newsletters enable you to keep in regular contact with your clients. No excuse required. Your newsletter is automatically delivered to your clients inbox every week, fortnight or month. Tip : The most effective newletters deliver interesting and relevant news in addition to a carefully measured amount of information about your products and services. You can instantly add value by including interesting news, tips on health, stress, healthy eating etc. 2. Email Newsletters are quick and easy to produce and deliver. You simply compose your message once and can send it to any number of recipients at the touch of a button. Imagine the time it would take to print and fold 100 letters which you then have to put into envelopes and post and you can begin to see the power of email newletters. Tip : Quick delivery allows you to add urgent information such as late availability (due to cancellations) of appointments or special deals. 3. Email Newsletters are inexpensive. There are no stationary or postage costs involved. In fact other than the cost of your time you can send your newsletter for free. 4. Your Email Newsletter will enable you to build a relationship with your customers that is based on trust and good service. Fact : People are more likely to buy from someone they feel they know. Creating interest and developing an ongoing relationship with your readers will naturally lead to more repeat business. Tip : Tell your readers what's new, let them know about any particular successes but keep client confidentiality in mind. 5. An Email Newsletter is a simple way to market your products and services to an audience that's already interested. Your newsletter will add value to your practice or centre and demonstrate to your customers that you care. As a result your customers will feel informed and it will be easier to market your products, services and special offers. Tip : Forget the hard sell. Remember tell (the benefits) don't sell (the features). 6. Your Email Newsletter will help to position yourself as a professional / expert in your field. Its a perfect opportunity to demonstrate your knowledge and expertise in your special area. Tip : Keep it relevant, simple and avoid jargon. Speak in a language that your customers will understand. 7. A well written Email Newsletter with fresh news and content will create a buzz around your practice and increase client bookings. Well written newsletter content will become a talking point for your clients and lead to more referrals. Tip : Make it easy for your readers to contact you and make bookings by including your contact details/practice hours etc. in every single newsletter you send out. 8. You Can Use Your Email Newsletter to tell even more people about who you are and what you do? Ask your readers to forward your newsletter to family members, friends or colleagues. The more people that read it the better. Tip : In addition to the usual contact information, make a point of collecting email addresses from anyone that enquires about your services. You can then email them a sample of your newsletter and ask them if they would like to receive it regularly. That way you are more likely to convert them into a paying client. 9. And Even More People! Publicise your email newsletter on all of your marketing materials. (example : "if you would like to receive my free monthly newsletter "healthy tips" , simply email me at reflexology@xyz.com . Tip : There are still a number of people who don't use email. Think about printing off copies of your newsletter and sending by conventional mail. You can also leave copies of your latest newsletter in your practice waiting room for new clients to see/read. 10. Your Email Newsletter can be an extremely powerful resource to market your practice and raise your profile. Think about compiling tips from your newsletters into articles, a booklet or a downloadable file on your website if you have one. Present articles to a local newspaper for publication, or even better get an edited version of your newsletter published as a weekly column in the local paper. Don't forget to add details on how readers can subscribe so that you can add them to your mailing list and then convert them into paying clients. If you would like advice on creating an email newsletter for your practice then email me with your ideas or questions at linda@TheHolisticCoach.com

	Linda Stewart TheHolisticCoach tm provides professional coaching support to self employed professionals and would-be entrepreneurs. She is the founder of http://holistic-business.com the Internet resource centre for Complementary & Alternative Practitioners and Holistic Business Owners. Go there to sign up for your FREE newsletter on building a successful practice.