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As more people find out about the many contaminants
in our water, not to mention the harsh chemicals that are purposely added to
our water, increasing numbers of consumers are buying bottled water. Bottled
water is extremely popular for its health benefits as well as its
convenience. Instead of carrying along sugary sodas, or just going without
any hydration, a bottle of water is easy to carry and healthy to drink.
The Problem with Bottled Water
The bottled water craze has now become an extremely large industry. The
bottled water industry is now described in the billions - people worldwide
spend in excess of $35 billion each year for their bottled water. In the
U.S. alone, the cost is almost $11 billion every year, and revenues are
growing. People no longer scoff at paying $1, $2, or even more for just one
bottle of water.
The price of bottled water now makes it more expensive than gasoline. You
heard that right - in the frenzy of complaint about ever-rising gas prices,
the ever-rising price of bottled water gets little attention. But the real
problem with the billions spent on bottled water is that it isn’t even
necessary. There are much, much less expensive alternatives that are every
bit as convenient and healthy.
The Solution
We all know that we need to drink plenty of water, and we know that the
water should be the purest water available in order to reap the best health
benefits. But how do we get it without paying billions every year? The
answer is something inexpensive, effective and convenient - home water
filters. Water filters can be used on the faucet, to purify the water coming
from each tap, or a filter pitcher can be used to purify all of the water
poured through it. There are also filters used to purify all of the water
coming into the house. All of this water is every bit as pure and clean as
bottled water, and probably even more so. And for the small cost of the
filter, not only is the drinking water purified, but so is all the water in
the house.
By utilizing this pure water instead of the bottled water, the same benefits
can be had at a tiny fraction of the cost of the bottles. Bottled water is
generally not sold in gallon jugs, probably so that consumers never find out
how much they’re paying for that water. Per gallon, bottled water goes for
about $7-11, depending on the brand. Compare that to the cost of gasoline
and you’ll see where the problem lies. But, it should also be compared to
tap water, which goes for anywhere from a 10th of a cent to 1.5 cents per
gallon, depending on the area.
This same water, at one cent or less, instead of $7 or more, can then be
poured into a bottle and carried along throughout the day. The bottle can be
refilled at any time for the same low rate, and there is (usually) not a
line at the sink to get it. It’s healthy, convenient, and cheap. So, why are
people still buying bottled water?
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